Sae-Ju Jeong (정세주; b. circa 1981) - named as the 2020 EY (Ernst & Young) Entrpreneur of the Year, Jeong is a self-proclaimed college dropout from Korea, from a family of doctors, who immigrated to the U.S. and, in 2008, co-founded Noom, a “consumer-led digital health platform,” with its wellness, lifestyle and weight-loss App launched in 2016. Jeong serves as Noom’s Chief Executive Officer, and Noom’s valuation, as of June 2021, was reportedly $3.7 billion. Due to Noom’s innovative approach of applying cognitive behavioral therapy (CBT), offering content developed by psychologists, nutrionists, and behavioral health specialits, and enlisting 3,000 full-time “Goal Specialists” who are certified human coaches with advanced degrees in health and wellness-related disciplines, the App’s global popularity is continually growing and also serves as a major employer. It is noted that in 2017, the U.S. CDC (Centers for Disease Control and Prevention) also gave Noom its seal of approval for its effectiveness in diabetes prevention. Lastly, Jeong proudly declares that he co-founded Noom with his “best friend” Artem Petakov, a former Google software engineer, who serves as Noom’s President.