Brian Lee

Brian Lee (b. March 1971) - a former tax lawyer, Mr. Lee is one of the leading start-up entrepreneurs in the country today. He co-founded LegalZoom.com with a celebrity defense lawyer Robert Shapiro, and his next venture was ShoeDazzle.com with Kim Kardashian. Most recently, he co-founded The Honest Company with actress Jessica Alba. Mr. Lee is also the CEO of The Honest Company, which focuses on non-toxic, chemical-free baby products and various other consumer goods.

Source: http://www.nytimes.com/2012/11/26/technology/building-start-ups-using-stars-ties-to-fans.html